Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

The Dick’s Sporting Goods Ecosystem – House of Sport, Field & Stream, and Golf Galaxy

By 
Shira Petrack
May 25, 2022
The Dick’s Sporting Goods Ecosystem – House of Sport, Field & Stream, and Golf Galaxy
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Key Takeaways

In the retail space, the divide between outdoor-focused brands and sporting goods retailers is becoming increasingly blurred. But no one has done more to integrate all manners of recreational gear under one company than Dick’s Sporting Goods. The retailer operates several specialized brands to cater to customers looking for equipment to support a diverse range of activities, from golf to fishing to team sports to yoga

To better understand this sector, we took a closer look at the wider ecosystem of Dick’s Sporting Goods.

Foot Traffic Remains Strong 

Dick’s foot traffic surged over the pandemic. Consumers purchasing home workout equipment or gearing up for camping and other COVID-friendly activities in the great outdoors drove visit increases across the brand’s 700+ stores. And recent foot traffic data indicates that the retailer is holding on to much of its foot traffic gains. Despite the challenges of the wider retail context, year-over-three-year (Yo3Y) weekly visits have been up every week since mid-March 2022.

So, while recent year-over-year (YoY) visits may be down slightly relative to 2020 –  perhaps due to the comparison with the retailer’s particularly successful 2021 – the brand’s Yo3Y visit data indicates that Dick’s is still very strongly positioned.  

Brick and Mortar Channel Diversity 

One of the secret’s to Dick’s success is its deep understanding of its brick and mortar potential. In addition to Dick’s Sporting Goods, which carries a variety of athletic wear, sports equipment, and outdoor gear, the company also operates the hunting and fishing-focused Field & Stream and the golf-centered Golf Galaxy. These separate offline channels allow Dick’s to cater to customers seeking expert knowledge on specific products and activities. And because the different brands attract different types of customers, the company has been able to grow and maintain strong foot traffic across the board without one brand cannibalizing the other.  

Experiential Success   

The success of Dick’s specialized offline channels shows that customers want more than just a place to shop. And while some customers are looking for personalized customer service and knowledgeable salespeople to facilitate the right product selection, others are increasingly looking to stores as places to build community, explore, and have new experiences. 

Over the past two years, Dick’s has been increasingly investing in experiential offerings. In September 2021 the company opened Public Lands, a new experiential outdoor-focused specialty concept. Dick’s also operates three House of Sport stores designed to “explore the future of retail through multi-sport experiences inside and outside the store,” according to their grand opening announcement in the Spring of 2021. The first House of Sport opened in Victor, NY in April 2021 and the second store opened in Knoxville, TN two months later. 

So far, foot traffic data from these two stores shows that average visits per House of Sport store are significantly outpacing average visits per venue for regular Dick’s Sporting Goods locations  – which bodes well for the third House of Sport location in Minnetonka, MN. 

Dick’s has always been a leader in this space and its latest offline strategies are proving to be a true success. As more and more athletic retailers such as Nike and REI start building out their own experiential ecosystems with additional concept stores and new partnerships, it will be interesting to see how Dick’s further enhances its omnichannel approaches to continue its offline strength. 

For more data-driven retail insights, visit our blog

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.

Related Topics

Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.

Recent Publications

Get 3 brand & industry breakdowns every week

Subscribe to the newsletter
Home Depot and Lowe’s Heading Into the Holidays
Starbucks and Dutch Bros: Short Visits Lead the Way
Planet Fitness: Raising the Bar(bell)
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse
RBI and Yum!: QSR Resilience in 2024
Boot Barn and DSW: Stepping Up Their Game
Target’s October Circle Week: A Data-Driven Snapshot
Chipotle, Shake Shack & Wingstop: Dining Success in Q3 2024
Playa Bowls and Tropical Smoothie Cafe: Berry Big Business
Cheesecake Factory & BJ’s Restaurants: Full-Service Success
Checking in on McDonald's and Wendy's 
Sprouts Farmers Market: A Specialty Grocer With a Traditional Twist
CAVA: The Craze Continues
Placer.ai Reaches $100M Annual Recurring Revenue
Catching Up With Carter's 
A Texas Roadhouse and LongHorn Steakhouse Showdown
Placer.ai Mall Index: September 2024 Recap – Labor Day Peaks and Holiday Season Predictions
Albertsons Q3 Check-In
Looking Ahead to the 2024 Holiday Season
Trader Joe's: Continuing to Thrive in 2024
Bowlero and AMF: A Ten-Pin Knockout
Recreational Retail: Store Performance in 2024
Placer.ai White Paper Recap – September 2024
A QSR and Fast-Casual Face-Off
Sam’s Club’s In-Store Retail Media Network Opportunity
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Costco in 2024: A Deep Dive
Sherwin-Williams in 2024: Brighter Than a New Lick of Paint
Life Time and Orangetheory: Premium Fitness Flourishing
C-Stores: More Than A Pit Stop
Darden: Dining Dominance Undeterred 
Placer 100 Index for Retail and Dining: August 2024 Recap
Placer.ai Office Index: August 2024 Recap
Placer.ai Mall Index: August 2024 Recap – Back-To-School In Full Swing
Auto Parts Retailers: The Traffic Continues
Pumpkin Spice Works its Magic Once Again
School Season Sparks Retail Growth
Placer.ai White Paper Recap – July & August 2024
Big Lots’ Big Rightsizing Move in Four Data Points
Fun Away From The Sun: Checking in With Eatertainment
Domestic Migration and Population Growth: Strong Currents Off The Carolina Coast
The Civic Impact of Summer Events
Retail Trends in College Towns: A Back-to-School Snapshot
Five Below and Ollie’s Bargain Outlet: Consumers Still on the Hunt for Discounts
Macy’s & Bloomingdale’s: Into 2024 and Beyond
Limited Time Only: The Trend Continues
Beauty in 2024: Many Ways to Win
Dollar General & Dollar Tree: Powering Ahead in Q2 2024
The Home Depot and Lowe's Foot Traffic Remodel in Q2 2024
Superstore Update: Summer Savings Spree
Placer.ai Mall Index: July 2024 Recap – From Fourth of July to Back-to-School
Placer.ai Office Index: July 2024 Recap
Summer Movie Madness: Blockbuster Films Boost Foot Traffic
Driving Success: Toyota in 2024
Denny’s and IHOP: An All-Day Breakfast Matchup
Warby Parker: Seeing Clearly Now
Planet Fitness at the 2024 Halfway Point
Serving Summer 2024: RBI and Yum! Brands Q2 Foot Traffic
Starbucks, Dutch Bros., Dunkin’: Finding Summer Success
Fast Food and Fast Casual Favorites, Plus CosMc’s Takeoff
Chipotle and Sweetgreen: Fast-Casual in Q2 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup
Albertsons Companies: H1 2024 Recap
Teaming Up For Success: Sports Stadium Sponsorships
Limited Time Offers: Price Wars Boost Visits
Placer 100 Index for Retail & Dining: June 2024 Recap
Placer.ai Mall Index: June 2024 Recap
Placer.ai Office Index: June 2024 Recap
Inside Out 2: The New Blockbuster Bringing Crowds Back to Theaters
Petco and PetSmart: A Head to Head
Frozen Delights: Exploring Ice Cream Chains Across America
Placer.ai White Paper Recap – June 2024
Barnes & Noble: Writing a New Story
Small Format Stores - Sprouting, Blooming, and Expanding
Retail and Dining on Father’s Day
Thrift Store Visit Scores
Charting Value Grocery’s Visit Growth
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Digging Into Darden: Q2 2024 Update
2024 Retail and Dining Trends Update
TRU and avid: Midscale Hotels on the Rise 
Diving Into Kroger: A Strong Start to 2024
Placer.ai Mall Index: May 2024 Recap – Mall Visits on the Rebound
Placer.ai Office Index: May 2024 Recap
2024 Memorial Day Recap
Las Vegas: A Tourism and Migration Deep Dive
Eatertainment Chains: Full on Food, Fun, and Foot Traffic
The Promise of Luxury Apparel
Catching Up With Ulta Beauty & Gap Brands
Ollie’s Bargain Outlet and Five Below: Q1 2024 Treasure Troves
CAVA Still Going Strong
Driving Success: Auto Parts Chains in 2024
Checking in With DICK’S Sporting Goods
Mother’s Day Shopping and Dining Trends
Placer.ai Mall Index: April 2024 Recap – Retail Resilience Heading into Spring
Dollar Stores Still Gaining Momentum
Off-Price Apparel Chains After Q1 2024: Demographics in the Balance
Walmart, Target, and Wholesale Clubs Continue to Thrive
Home Improvement and Decor Check In
Placer.ai Office Index: April 2024 Recap – Recovery Continues